What is Cause Related Marketing?

Cause marketing is one of the most important and powerful marketing tools in existence. It is the partnership between for-profits and not-for-profits that help both organizations elevate awareness and revenues.
All parties benefit from a well-intentioned cause partnership. Corporate culture changes for the better while employees and the general public become inspired to help the cause.

Facts

• When product price and quality are equal, 86% of Americans will switch brands to support a cause they believe in (Cone Corporate Citizenship Study, 2004)
• 92% of Americans think that it is important for companies to make charitable contributions or donate products and/or services to nonprofit organizations in the community
• 8 out of 10 Americans say that corporate support of causes wins their purchases and trust in that company, a 21% increase since 1997
• 87% of Americans believe it is important for companies to offer volunteer opportunities to its employees
• 73% say that workplace volunteer opportunities help companies contribute to the well being of communities
• 61% think that they help to communicate a company’s values
• 58% believe that workplace volunteer opportunities improve morale

Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company’s proven commitment to a worthy cause. Other things being equal, many consumers would rather do business with a company that stands for something beyond profits
Cause-Related Marketing builds customer loyalty and good will

Merging Your “Profit Center” With Your "Passion Center"