A Powerful Marketing Edge

Cause-related marketing can become a cornerstone of your marketing plan. Your cause-related marketing activities should highlight your company's reputation within your target market. Cause-related marketing can positively differentiate your company from your competitors and provide an edge that delivers other tangible benefits, including:

• Increased sales
• Increased visibility
• Increased customer loyalty
• Enhanced company image
• Positive media coverage

By choosing a cause you are passionate about, cause-related marketing is emotionally fulfilling. It's a way to merge your “profit center” with your "passion center" and build a business that mirrors your personal values, beliefs and integrity. If your cause also resonates with your target market, your activities will generate tremendous goodwill, and media attention can be its side effect.

Without the support of local organizations, most of what we work so hard every day to accomplish, would not be possible. Examples of grants awarded include the Rhode Island Cancer Council for the publication of a most valuable breast cancer guide. This guide has been distributed throughout Rhode Island via breast health centers, physicians’ offices, and breast health treatment facilities in an effort to increase awareness of breast cancer patient options and resources.

Funding has also been provided to the Healing Co-op for an innovative breast health program focused on patient creativity and healing. This program resulted in a published book, play and arts program designed to help breast cancer patients and their families cope with this disease.

The Rhode Island Breast Cancer Coalition has also received funding which enabled a world renowned author and breast surgeon the opportunity to speak with hundreds of Rhode Island women who are suffering or have suffered from this horrific disease.

We look forward to working with you now and in the future. We cherish our corporate partnerships as much as we cherish this worthy cause!

Remember...It’s Your Fight Too!